Privacy Policy

1. Who We Are

Power Up Boston is a commercial low-voltage and IT services company based in Plymouth, Massachusetts, serving businesses across the South Shore, Cape Cod, and Greater Boston since 2009. In this policy, "we," "us," and "our" refer to Power Up Boston. You can reach us using the contact details in Section 11.

2. Information We Collect

We collect information you provide directly and information generated when you interact with us:

• Contact information — your name, business name, phone number, email address, and service address when you request a quote, schedule service, or contact us.
• Call and message records — records of phone calls and text/SMS messages exchanged with us, including phone numbers, timestamps, and message content, for scheduling, support, and quality purposes.
• Service and account information — details about the equipment, networks, and systems we service or monitor for you, and notes related to your projects and support requests.
• Website data — information collected automatically when you visit powerupboston.com, such as IP address, browser and device type, pages viewed, approximate location, referring pages and the ad or search result that brought you here, gathered through cookies and the analytics and advertising tools described in Section 5.
• Voice assistant conversations — if you choose to talk to Penny, our AI phone assistant on this website, the audio of that conversation and anything you tell Penny (see Section 5).

3. How We Use Your Information

• To provide, schedule, and support our services and respond to your requests.
• To send appointment confirmations, service updates, and account notifications.
• To prepare quotes, invoices, and other business communications.
• To improve our website, services, and customer experience.
• To comply with legal obligations and protect our rights and the security of our systems.

4. Service Providers and Third Parties

We use third-party service providers to operate our business — including telephony, SMS/messaging and AI-assisted services that help us place and receive calls and send and respond to messages, as well as email delivery, payment processing, website hosting and the analytics, advertising and anti-spam tools listed in Section 5. Most of these providers process information only on our behalf and under our instructions. Google (Analytics, Ads, reCAPTCHA and Maps) is different: Google also uses the data its tools collect for its own purposes as described in the Google Privacy Policy and, for advertising, at How Google uses information from sites that use its services. We do not sell your personal information. We may disclose information when required by law or to protect against fraud or harm.

5. Analytics, Advertising and Anti-Spam Tools on This Website

The following tools run on powerupboston.com. Where a tool is loaded only when you do something (for example, focus a form field), we say so.

• Google Analytics 4 — measures how visitors use the site (pages viewed, time on page, clicks on calls-to-action such as our phone number, text link and contact form). It sets first-party cookies named _ga and _ga_*. We have Google Signals (Google's "advertising features") enabled, which means Google may associate your visit with your Google account and ad-personalization settings to report demographics and interests in aggregate and to support the advertising described next. Google Analytics keeps user-level event data for two months; the aggregated reports we use are kept longer.
• Google Ads conversion tracking and remarketing — tells us when a visit that came from one of our Google ads leads to a phone call click or a contact-form submission, and lets Google show our ads to people who have visited this site. This uses first-party cookies such as _gcl_au and third-party cookies set by Google's advertising domains (doubleclick.net, googleadservices.com). The Google Ads tag is activated after your first interaction with the page (a tap, scroll or key press).
• Google reCAPTCHA — protects our contact form and the blog checklist form from automated spam. It loads only when you interact with one of those forms, sets a cookie named _GRECAPTCHA, and analyses your interaction with the page to tell people from bots. Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service.
• Google Maps — our contact page and service-area pages embed a Google map of our office. Loading the map sends your IP address and browser details to Google.
• Cloudflare — our website is delivered through Cloudflare's network, which sees your IP address and request details in order to serve pages quickly and to block malicious traffic.
• "Talk to Penny" voice assistant (Telnyx) — the "Talk to Penny" button opens a live voice conversation with our AI phone assistant. Nothing is loaded or connected until you click it. When you do, your browser opens an audio connection to Telnyx, the telephony provider that runs the assistant, and the audio of the conversation and anything you tell Penny are processed by Telnyx so the assistant can respond. We treat a conversation with Penny like a phone call to us: we may keep a record of it, including a transcript, so that we can follow up on your request.

Your choices. You can opt out of Google Analytics with the Google Analytics opt-out browser add-on, manage Google ad personalization at adssettings.google.com, and opt out of interest-based advertising from participating companies at optout.networkadvertising.org. You can also block or delete cookies in your browser settings; the site works without them.

6. Contact Form and Checklist Requests

When you submit the contact form, or request the IT Security Checklist from our blog, your name, email address, phone number (if given) and message are sent over an encrypted connection to a server we operate. That server first checks the reCAPTCHA token with Google, then emails your message to us through our email delivery provider and posts an alert to our private team chat so we can respond quickly. If email delivery fails, the submission is held on our server until we retrieve it, so your request is not lost. We use what you send us to reply to your request and, where appropriate, to prepare a quote. Checklist requests are not a newsletter subscription: we email you the checklist and may follow up once to see whether you have questions. We do not add you to a marketing list.

7. SMS / Text Messaging

If you provide your mobile number, we may send you text messages such as appointment confirmations, service updates, and account notifications. By providing your number and opting in, you consent to receive these messages. Consent is not a condition of purchasing any product or service.

• Message frequency is recurring and varies based on your interactions with us.
• Message and data rates may apply, depending on your mobile carrier and plan.
• To opt out, reply STOP to any message at any time. You will receive a confirmation and no further messages.
• For help, reply HELP or call us at (508) 617-1310.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. See our SMS Messaging Terms for full details.

8. Data Retention

We retain personal information for as long as needed to provide our services, maintain business records, and comply with legal, tax, and accounting obligations. When information is no longer required, we securely delete or anonymize it. Contact-form and checklist requests are kept in our email and team chat as business records of the enquiry. Google Analytics user-level data expires after two months (see Section 5); Google's own retention of advertising and reCAPTCHA data is governed by Google's policies.

9. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, but we work to protect your data consistent with industry practices and applicable Massachusetts law.

10. Your Rights and Choices

• You may request access to, correction of, or deletion of your personal information, subject to legal limits.
• You may opt out of text messages by replying STOP. If you no longer want follow-up emails from us, reply to any email or contact us using the details below and we will stop.
• You may control cookies through your browser settings and opt out of analytics and ad personalization using the links in Section 5.

To exercise any of these rights, contact us using the details below.

11. Contact Us

Power Up Boston
24 Samoset St, Plymouth, MA 02360
Phone: (508) 617-1310
Email: [email protected]

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Continued use of our services after changes take effect constitutes acceptance of the updated policy.